Gary Berman is founder and CEO of Market Segment Research and Sí Change Consulting. He is the leading voice on how to succeed in the fast-growing multicultural marketplace—how to “get multicultural right.” He has translated insight gained from 25 years of in-depth multicultural market research and strategic consulting into an action plan for success in the multicultural market. This fresh approach, called “Juxtapositioning™” is the title of his upcoming book. Gary has appeared in Newsweek, The Wall Street Journal, and Chief Executive, in addition to a collaboration project with Forbes on a 2002 supplement entitled “Portrait of the New America”. Gary has also featured on PBS, NPR, and CNN. In 1998, Gary was selected to participate in the White House Initiative on Race.